If you run a website, you’re probably familiar with Google Analytics, a tool that tracks user behavior on your site. But have you heard of Google Tag Manager (GTM)? GTM is a free tool that makes it easy to manage the tracking scripts and tags on your website.
In this post, we’ll go over the basics of GTM and how you can use it to track user behavior and improve your website.we’ll cover several important topics related to GTM, including how to install it on WordPress websites, what tags and triggers are, how to install Google Analytics (GA) in GTM, how to use variables, workspaces, and environments, and how to track various user interactions on your website, such as button clicks, link clicks, file downloads, and more.
Table of Contents
What is GTM (Google tag manager) ?
Google Tag Manager is a free tool that lets you manage all your website tags in one place.
Tags are snippets of code that track user behavior on your site. For example, when a user clicks on a link or submits a form, a tag can be triggered to track that action.
Instead of adding each tag manually to your website’s code, GTM lets you add them all through its interface.
Google tag manager @ https://www.digitalish9.com/2023/05/15/google-tag-manager-full-course-a-to-z/